Is it easy to buy from your brand? If it’s easy to make a purchase, then people can buy! But if you’ve got tons of hoops to jump through to start or end service you’re going to lose out on sales!
While the transaction journey is critical, there’s other things like positioning and creating interest around your products and services. Those aren’t what this blog is about though so subscribe to our newsletter to get notified when we publish those.
Conversion Rate Optimization Basics
CRO (Conversion Rate Optimization) is all about making it easier for people to stay on your website and buy stuff. Instead of throwing more features or content at them, CRO is more like taking away the annoying roadblocks and making it a breeze to get what they want.
No more distractions or complicated checkout processes – just a smooth transactional journey that leads to more sales and happier customers. (It’s like giving your website a makeover to make it more user-friendly and profitable.)
Transactional Journey: Experience Tips
- If your brand can afford flexibility, offer it! Pay over time, multiple payment methods, different payment windows, and invoicing options all increase the number of people that you can work with. It’s equally important to make sure offering those won’t hurt your brand in any way.
- It’s of utmost importance to keep things secure. SSL and encrypted payments are critically important when processing payments and ensuring the transactional journey runs smoothly.
- Most of all, keep it simple. Have you ever finished an impulse buy that required you to create an account to finish checking out? RIP. No thanks. Keep the payment process on 1-2 pages to simplify the transactional journey for your clients and customers.
All in all, the best way is the intersection of what works for both you and your customers. If you’ve got no freaking clue what that is, contact us for a free brand experience consultation!