Most brands have referral programs in some form or another. You’ve definitely seen “Refer-a-friend, they get X and you get Y!”. Referrals are important for all businesses (Yes, all. No, “wellll….ALMOST all”). How to get referrals as a realtor or therapist is easier than you’re thinking.
Some of the biggest brands around today are thanks to referrals, or word of mouth marketing.
Sales is about relationships. Sales are easier to close when the KLT factors align: know + like + trust.
Referrals stack this “trust equation” in your favor by providing all three factors at once. This makes your customer acquisition cost go down! (Kaching!)
Becoming Referral Ready
This…okay this is a little harder. But still it’s things you should be doing to improve the longevity of your brand anyways. So…Yeah. Anyways! Your customer experience is the starting place of how to get referrals.
Customer experience includes:
- Lead generation tactics
- Transactional experience
- Aftercare
- Non-transactional experiences
We’ll talk about how to get referrals from customer experience alone over the next few weeks – so stay tuned and subscribe to our newsletter to make sure you get the notification!
The part you can start today is to invest in community-centric assets.
What are those? Glad you asked.
- Social media pages (for broadcast)
- Social media groups (for community engagement)
- Public relations (local news)
- Websites with community features – website pages are BOGO at DF Projects with code PROMOBOGO.
How To Get Referrals
On the surface of customer experience there are little touches. Cards, emails, and interactions not related to your service or product.
If you’ve met with me or any of the rest of the DFP team in person, you know it’s a scattered mess. Business is pretty much alternating between the power boil and the back burner the entire time.
Aside from that, keep it direct to the point when you ask. Don’t dance around the subject. Be clear about what you’re asking – be it an intro, share a link, etc. (Just keep it simple.)
The last piece is timing it right!
For us that’s right before we deliver your final project. Right around the ~95% completion mark. But that might look different for you! (Start at 95% and flex from there to find what works for you if you’re confused!)
Incentivizing Referrals
Refer-a-friend programs will help expand your therapy client base and support existing clients. Plus you can get to meet the characters in your clients’ lives. You can incentivize with free therapy hours, swag, and tinker toys.
Realtors need to be careful. (Don’t lose your license.) But you can give unadvertised incentives to encourage the behavior of people introducing you to new leads! ($10 gift cards for a convo anyone?)
If you’ve got questions, you know what to do! (If you’re new, contact us!)