Customer centric lead generation techniques means your lead funnel needs to match your leads ecosystem and ideal client. Customer experience is the grease in your lead gen machine. 

Imagine you’re a client. Seriously, imagine it. Drop the knowledge, drop the degrees and licenses, you now know nothing for a second.

Would you buy from you?

Is your physical/online image a vibe? Are the business assets useful and guide you to critical information? Is the answer clear to my problem?

If not, that’s ok. It’s fixable. But you’ve got to take something into mind: 80% of companies expect to compete on customer experience (CX) ONLY. (We’re in the biz and we think it’s insane.)

But it makes sense!

  1. There’s tons of other professionals online offering the same service as you.
  2. All of you have the same licenses that make you able to do the work you do.

So where else are you supposed to differentiate?

There’s not much left. (I suppose you could also relocate to a small town in the middle of nowhere and dominate that market but…no…because cults.)

So we’ve got to lean into CX now.

Leaning Into Likeness

Likeness means similarity. It’s more about your personal brand and how it naturally attracts the types of leads that find the resources and methods you use to be helpful and a customer centric lead generation funnel is where it all starts.

Customer Centric Lead Generation Mediums

When you deliver content is of critical importance – aka timing. (We’ve covered this before but in case you’re new, it’s really important.) But where you build it is equally important. The best places to build these types of customer centric lead generation funnels are with:

  • Content marketing: Media is the simplest way to deliver personal branding. You can include your personal preferences and vibe into the very fabric of the content. Note: “content” can be any medium: written, video, short-form, billboards, business cards, PR, etc.
  • Social media: Social media is a close second to general content marketing but more focusing on the platforms that so many people (us included) spend their time on. Social media runs on algorithmic data to increase app usage which works in our favor for personal branding since people who you target will have also engaged with (comment/like/watch ~70%) similar content as you!
  • Email marketing: Email falls in third since it gives a great opportunity to create content en masse while also delivering a degree of personalization to the user (aka user-based-likeness) but also takes more time to build and figure out. Email marketing delivers around $40 per every $1 spent, so it’s a great addition to any customer centric lead generation plan.

By no means is this a full list of everything you can do to build a more customer centric lead generation funnel (if you need help figuring that out, contact us) but regardless, you’re ready to take a stab at it! As always we’re here if you need anything–toodles!

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