Avoiding buyer’s remorse is all but impossible, but we can overcome it. We as consumers often think twice about buying things in the first place. Once a sale has happened though, the reality of the situation starts to set in. Everyone feels buyer’s remorse, you, me, even your customers.
Buyer’s remorse is the feeling that what you purchased will not do what you expected it to. It is the gap between making the purchase and receiving the product or service. Your goal is to bridge this gap. Luckily, avoiding buyer’s remorse is simple.
Sales Aftercare: Buyer’s Remorse Beware
After you’ve been…loved *really* hard, aftercare is necessary. The same principle applies to your buyers. They want to feel appreciated and reassured that they have made the right choice. Avoiding buyer’s remorse is best soothed with a little aftercare.
This starts with your contact and ends with your delivery. But what you do in between can also help seal the deal for future deals or referrals. More on that later.
Contact should be immediate and ongoing. It’s as simple as that. If have an account that really means something to you as a business owner (which they all should), then you need to put in that little extra work to make sure that they are updated and continually know what is happening.
During a therapy session, this might be your opening consultation where you solidify that you are a professional and that you understand the needs of the person in front of you. In real estate that could be a similar situation where you consult a seller using market comps and hard data that ends in a solid action plan.
Then comes delivery. (Whatever that looks like to you.)
Once you’ve delivered your product it’s time to show appreciation. Thank you gifts go a long way in referral chains!
Avoid Buyer’s Remorse, Uncover New Opportunities
Marketing is mostly about putting your message in front of people where it matters most. In local businesses like ours that starts with online reviews. We need to work on this area ourselves since we don’t really “sell” services or products, instead, we refer you, dear reader, to others who do. But it’s as simple as asking for a review when the touchpoint happens.
If it’s appropriate it also helps to bring the relationship outside of a services or sales environment. In a place where everybody is on equal footing (like a party), it’s easier to find new opportunities. Consider planning a quarterly (or more frequent if you find success!) event that makes that happen.
Not everyone will say yes right away but that’s why it’s important to keep in touch over time! If you’ve got questions, contact us, or if you’re looking for a sales aftercare program built from scratch contact our sister company at Digital Femboy Projects!